News Media Advisory Template

NEWS ADVISORY FOR [fill in date]
Contact: [fill in contact name and number where contact can always be immediately reached]
[Main Headline—e.g., Presidential Candidate to Meet With Workers Struggling for the American Dream]
[One sentence on what is going to happen—e.g., Presidential candidate Joe Smith will meet with workers who are struggling for a living wage during a visit to Anytown on Thursday, February 22.]
[Insert a small amount of background—but don’t provide so much that a reporter wouldn’t have to attend the event to get the news.]

WHAT: [repeat what will happen]
WHEN: [insert time, day and date]
WHERE: [insert exact location]

Sample News Release Template
For information: [fill in contact name and number where contact can always be immediately reached]
[Main headline—e.g, Union of Workers Who Build America Says to New Congress: “Listen to Those Who Elected You”]
[Sub-headline—e.g., LIUNA Asks Legislators to Fight for Strong Pensions, Health Care, the Freedom to Join a Union and Comprehensive Immigration Reform]
[Insert body of release. This is how you would want the story to be published if you could write it.]

Example: Washington, DC (January 4, 2007)—The Laborers’ International Union—the fastest growing and most progressive construction and public service union in North America—on Thursday welcomed newly arriving members of Congress and called on them to join the fight on issues that matter most to working people.
“Millions of construction laborers—who work hard every day to build this country—helped elect the new Congress,” Laborers’ Union General President Terry O’Sullivan said. “The first 100 hours of Congress will set a tone, but the next two years will show how much Congress has
changed. We say, ‘Listen to those who elected you.’ ”

Members of the Laborers’ Union have embarked on an aggressive political and legislative program. Last fall, thousands of rank-and-file members volunteered to elect pro-worker candidates.

The effort continues with an internal issues education effort for both members and policy-makers. On Thursday, the union welcomed the new Congressional leadership with a full page ad in Roll Call calling for Congress to fight together with working people for:

• Retirement security
• Good jobs
• Accessible health care
• Strong enforcement of family-supporting laws such as Davis-Bacon
• The freedom to join a union
• Comprehensive immigration reform

LIUNA represents the men and women who go to work every day building America through construction and public service.