News media is the biggest influence on our members, public officials and the general public when it comes to politics. It is also one of the most significant opportunities we have to raise our visibility and add power to mobilization.

With some nuts-and-bolts work, every District Council and Local Union has the ability and opportunity to build support for members through the news media.

Here are some overall do’s and don’ts:

DO:
1. Do take advantage of natural opportunities—don’t underestimate a rally or union endorsement as potential for positive news coverage.
2. Do have rank-and-file members join leaders in public efforts.
3. Do talk about values—fairness, hard work, families and democracy.

DON’T:
1. Don’t use insider jargon. Use the talking points in your LIUNA Builds America kit to help talk about issues, such as the Davis-Bacon Act in a way that everyone understands.
2. Don’t expect coverage every time—but over time, reporters will grow more accustomed to working with you.
3. Never lie to a news reporter—if something should not be made public, it’s better to say nothing.

Note: Off the Record?
Unless you have a trusted relationship with a journalist, assume nothing is off the record. Even then, journalists will consider a conversation “on the record” and for use unless it is clear from the beginning of the conversation that what you say is “off the record” and not for use. Be clear about the ground rules before you talk.

A Calendar to Ensure Coverage of Your Event

How to Write a Quick and Effective News Advisory

How to Write Effective Letters to the Editor.

How to Blog and Get Noticed.

To download the full range of tips for news media coverage, click here.