1. A robo-call should be 45 seconds or less.
2. Every robo-call should begin with: “This is your union calling.”
3. The best voice for a robo-call is generally one closest to members – usually
the Local Union business manager.
4. A robo call should be part of a strategy that also includes other
communications such as the LIUNA Action Network, text messaging, flyers,
mailings or news media outreach.
5. Improve your contact list. You can’t call a member if you don’t have their
phone number or if the number is wrong. Use robo-calls as a way to improve
contact lists – home phone, cell phone, email and address.

Local Unions, District Councils, Regions and the International are using robo-calls to:

• Engage members to help in organizing campaigns.
• Help members reach out to elected officials.
• Alert member of suspended status.
• Turn out for meetings and events.

For access to the International’s robo-call system and assistance in setting up a
successful call, contact Strategic Communications at 202-942-2246 or
communications@liuna.org.

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